# ActiveCampaign provider profile
Canonical: https://espbenchmark.com/providers/activecampaign

> Marketing automation platform with visual workflows, CRM-lite contacts, and strong SMB value.

- Best for: SMBs and B2B service businesses that want deep automation without enterprise pricing.
- Pricing (vendor page): Tiered pricing by contacts and plan level; free trial available. See activecampaign.com/pricing.
- Editorial overall score: 8.0 (illustrative, not a measured result)

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